Why this exhibition?
- Getting acquainted with new innovations regarding producing, supplying and trading hot beverages in 2017
- The importance of sharing experiences, knowledges and intermediary exchanges in research, scientific, producing, executing and commercial fields
- Encouraging national and international investors and businessmen to enter hot beverage industries
- The importance of utilizing new equipment and technologies in tea, coffee and herbal tea industries
- Encouraging target customers to have an insightful consumption of organic Iranian tea, coffee and herbal tea
- Cooperation with international markets regarding to methods of production, distribution and trades
Key concepts
Hot beverage: Contains a wide range of drinks made from the combination of boiling water with ingredients of medicinal plants, plant leaves and processed grains, and other additives and flavors.
Tea: Is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the Camellia sinensis, an evergreen shrub native to Asia. After water, it is the most widely consumed drink in the world. The history of tea consumption in Iran is less than two centuries. Tea consumption is an integral part of the people's lives in Iran.
Coffee: Is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffee plant. The native coffee is a semi-hemispherical region of Africa and some islands in southern and southeast Asia, spreading from Africa to the rest of the world and is now cultivated in more than 70 countries, primarily tropical United States, Southeast Asia, India and Africa, when they get to the fruit of the coffee plant, they harvest, process, and eventually dry the coffee beans. Dried coffee beans are roasted to varying degrees, depending on the taste and flavor desired, different grades are considered for this product, Coffee is slightly acidic and can have a stimulating effect on humans because of its caffeine content. Coffee is one of the most popular drinks in the world.
Herbal Teas: Herb teas or tisanes and fruit teas are beverages made from the fresh or dried parts of flowers, leaves, stems, roots, seeds, skin, infusion or decoction of herbs, spices, fruits, or other plant material in hot water. They do not usually contain caffeine. Consumers of herbal teas and herbal medicines should be aware of their mechanism of action. The tea industry often confusingly uses the term fruit tea to refer to what are in fact fruit-flavored black teas, not fruit teas. Herbal teas and fruit teas should not be confused with true teas (black, green, white, yellow, oolong), which are prepared from the cured leaves of the tea plant, Camellia sinensis, as well as from decaffeinated tea, in which the caffeine has been removed.
Flavors: Essential or flavoring compounds are compounds that have a pleasant flavor and are used in the production of food and beverages.
“Shahr-e-Aftab” International Exhibition Center
Shahr-e-Aftab (Sun City in Persian) Exhibition Center is the newest and biggest exhibition center in Iran, which has indoor standard halls and also other modern facilities. It is located in the South of Tehran, next to the main highway to the international Imam Khomeini Airport, has a dedicated metro station and international hotel facilities nearby. It is the perfect venue for this outstanding exhibition. The gross exhibition area is 100,000 m². The net exhibition area inside the halls is 25,000 m².
The primary plan of Shahr-e-Aftab International Exhibition as the greatest exhibition project of our country has been started with the area of 275 hectares next to the Khalij-e-Fars highway. This project has been designed by GMP, approved by Tehran City Council and has been run by Tehran Municipality.
After the approval of plan and providing the financial, the construction implementation of this great complex has been started in 2011. Finally the first phase of this international complex has been operated at the same time with the 29th Tehran International Book Fair in 2016.
General View
International Exhibition Center of Shahr-e-Aftab would be welcomed all the visitors from all around the world. This complex is an urban landmark which contains global trade center, hotels, public park and central square. Historical background of Islamic and Iranian architecture has an essential role on construction of the complex. Traditional forms are expressed by means of modern art. This harmony will be made a successful future. The Visible façade and also attractive perspective of the complex which are appeared from long distance of area will be cause to attract all the visitors.
Local situation
The international Exhibition of Shahr-e-Aftabare located in a cross- regional plan. There is 275 hectare. This site has an entrance way from Tehran-Qom highway; moreover, it has another entrance way from first road of Shahr-e-Aftab.
Exhibition Halls
Exhibition halls are constructed on north of site. At first part, the triple halls are built and are used as a section. In General, the exhibition consists of 15 halls (one triple hall, four twin halls and four separated halls). In future the second part of plan will be done and other halls will be added to the first plan. All these halls are the main pavilions of exhibition.
Available service in the Exhibition space
1- The great and proprietary subway station of shahr-e-Aftab for easy access of visitors.
2- Financial services including City Bank operational branch – automatic city bank service offices –ATMs and a number of cashless service machines.
3- Several parking lots of the exhibition area along with the extra parking lots in Imam Khomeini Holy shrine with the total capacity of 11,000 cars.
4- Shahrvand Shopping center.
Other features
1- Easy access road to Shahr-e-Aftab International Exhibition by means of Khalij-e-Fars, ShahidTondgooyan and ShahidMahallaty Highways.
2- The green space of Shahr-e-Aftab International Exhibition Center with more than 40 hectares.
3- The complex is Near to Imam Khomeini International Airport and has easy access for exhibitors and foreign visitors.
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Total Area:
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275 hectares
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Indoor Space:
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3 halls with a total area of 34,000 square meters
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Temporary exhibition places:
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A total area of approximate 28000 square meters
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Nations Hall:
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More than 7000 square meter area
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Administrative Space:
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24000 square meters in two floors
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Parking Lot:
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About 120,000 square meters
Total capacity for 11,000 cars, 300 vans and taxis, and 150 buses at the same time.
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Office and Seminar Buildings:
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38,000 square meters
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West and East Four Garden (Chahar Baq):
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1.5 km length, 90 meters width, Diameters of 200 square meters for central square
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West and East Garden (Godal Baqche):
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550 meters length and 80 meters width (first part)
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West and East Garden (Godal Baqche):
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550 meters length and 80 meters width
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Other Services:
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Banks & ATMs, Restaurant & Coffee shop, Stores, market and etc.
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